plenty – brand & app concept

work in progress

The situation.
A lot of fruit goes to waste, growing untapped on streets or in gardens where it cannot be picked or processed.

The idea.
Facilitate the sharing of seasonal fruit in a way that benefits all parties and prevents food waste.

The execution.
An app with intuitive features – like a live map, harvest badges, and a community space – enables users to discover, pick, and share seasonal fruit.