plenty – brand & app concept
The situation.
A lot of fruit goes to waste, growing untapped on streets or in gardens where it cannot be picked or processed.
The idea.
Facilitate the sharing of seasonal fruit in a way that benefits all parties and prevents food waste.
The execution.
An app with intuitive features – like a live map, harvest badges, and a community space – enables users to discover, pick, and share seasonal fruit.
From tree to tally in three taps: scan, pick, weigh.
Welcome: one promise, two ways in
Discover: what’s ripe near you
Unlock: scan the tag on the tree
Pick: solo, with friends or as a group
Session: live timer, one next step
Estimate: AI counts, you confirm
Logged: kilos rescued, XP earned
Weigh: snap your haul
Join groups and plan group harvests.
Every kilo earns a badge.
Share what you can’t eat, cook the rest.
Set alerts, customize your avatar and see the season at a glance.
