arc – brand & app concept
The situation.
Progress in CrossFit is scattered: PRs on whiteboards, workouts in notebooks, weigh-ins in a separate app. Without the full picture, it’s hard to see how far you’ve come.
The idea.
Bring every number into one place, so that progress becomes visible and motivates you to keep going.
The execution.
An app with focused features – like a workout timer, PR tracking with plate visuals, and a weight forecast – lets users train, log, and celebrate every step forward.
Track every step of your progress.
Profile:
Athlete profile with stats, goal and a little praise
Home:
Your week at a glance
Training Overview:
Stats, Forge, calendar and log in one place
The Forge:
Workouts built from your own numbers
Calendar:
Every session, color-coded, by month
Weight:
Weight trend, zoomable, goal in sight
PRs:
Lift progress with retest reminders
Log & Workouts:
Every workout, logged and editable
Workout: Automated pre-set timers for every block
Wins worth a high five.
