menoovo – brand design

Company.
Menoovo

The situation.
Post-pandemic, hospitality faces a lasting skills crisis: staff haven't returned, and untrained personnel can't deliver the expert recommendations guests rely on, leading to lower order values and guests defaulting to familiar dishes. Existing digital solutions, like serving robots, only automate transport, not what's actually missing: knowledgeable consultation and upselling.

The idea.
Menoovo – a name developed in close exchange with the founder as part of this project – is the first digital guest consultation platform, born from six years of research with over 100 restaurateurs at Leibniz University Hannover. It digitizes expertise, not logistics: every guest gets a personal recommendation, as if advised by the chef themselves.

The execution.
I developed the brand identity and laid the UI design foundation for two interfaces: an internal system for inventory and order workflows for staff and kitchen, and a guest-facing ordering experience. On the guest side, a QR code replaces the printed menu with short chef videos and storytelling that build transparency and emotional connection. An AI sommelier recommends matching drinks, driving an average 18% revenue lift through upselling, with orders placed directly through the platform, supported by translation into 10+ languages and accessible, senior-friendly modes. The result: delighted guests, relieved staff, satisfied suppliers.