COLLIDE – brand design & strategy

The situation.
COLLIDE is the world's first performance drink built on collagen instead of protein or caffeine — a Hamburg startup entering a loud, crowded category, needing a brand strong enough to hold up on a shelf and in a feed alike. The logo already existed; the rest of the brand had to catch up to it.

The idea.
One visual language, from can to campaign – not packaging, social and ads as separate jobs, but a system flexible enough to carry the same energy everywhere.

The execution.
Evolved COLLIDE's brand design around the existing logo and art directed and shot the can photography, designed packaging, built print and online ad creative for paid social, and ran the Instagram strategy end to end. Result: one consistent brand presence across shelf, paid and organic.